The article talks about the government official Fadila Lanaan being on hand to announce the categories and puts it in the context of Belgium seeking to restore some honor to its place in the world of European comics in part through efforts like this but also by investing in educational programs for Belgian creators yet to come. I'm a little more interested in the awards as a subset of a book fair, but that's just me. I also like that European awards seems to stay pretty limited in scope.